Ho latela International Data Corporation (IDC), thomello ea li-smartphone tsa lefats'e e theohile ka 9% selemo le selemo kotareng ea bobeli ea 2022, 'me mmaraka oa li-smartphone oa China o tsamaisa li-unit tse ka bang limilione tse 67.2, ho theoha ka 14.7% selemo le selemo.
Batho ba fokolang le ba fokolang ba fetola lifono tsa bona, e leng se lebisang ho putlama ho tsoelang pele 'marakeng oa li-smartphone.Empa ka lehlakoreng le leng, 'maraka oa li-smartwatches o ntse o tsoela pele ho hola.Lintlha tsa counterpoint li bonts'a hore thomello ea li-smartwatch tsa lefats'e e holile ka 13% selemo le selemo ho Q2 2022, ha China, thekiso ea li-smartwatch e ntse e hola ka 48% selemo le selemo.
Re labalabela ho tseba: Ha thekiso ea mehala ea mehala e ntse e tsoela pele ho theoha, ke hobane'ng ha li-smartwatches li fetohile tse ratoang haholo 'marakeng oa digital?
Smartwatch ke eng?
"Smartwatch e se e tumme lilemong tse 'maloa tse fetileng.
Batho ba bangata ba ka 'na ba tloaelana le pele ho eona, "bracelet e bohlale".Ha e le hantle, ka bobeli ke mofuta oa lihlahisoa tsa "smart wear".Tlhaloso ea "smart wear" ho encyclopedia ke, "ts'ebeliso ea theknoloji e ka aparoang ho moralo o bohlale oa ho apara letsatsi le leng le le leng, nts'etsopele ea lisebelisoa tse aparoang (ea elektroniki) ka kakaretso.
Hona joale, mefuta e tloaelehileng ea ho apara ka bohlale e kenyelletsa ho roala litsebe (ho kenyeletsoa mefuta eohle ea li-headphones), ho roala letsoho (ho akarelletsa le lipetja, lioache, joalo-joalo) le ho roala hlooho (lisebelisoa tsa VR / AR).
Lioache tse bohlale, e le lisebelisoa tse tsoetseng pele ka ho fetesisa tsa wristband 'marakeng, li ka aroloa ka mekhahlelo e meraro ho latela batho bao ba ba sebeletsang: lioache tse bohlale tsa bana li shebana le boemo bo nepahetseng, polokeho le polokeho, thuso ea ho ithuta le mesebetsi e meng, ha lioache tse bohlale tsa batho ba tsofetseng. tsepamisa maikutlo haholo tlhokomelong ea bophelo bo botle;'me lioache tse bohlale tsa batho ba baholo li ka thusa ho phela hantle, ofising ea ha u e-ea teng, ho lefa ka marang-rang ...... tšebetso E na le botlalo.
'Me ho latela ts'ebetso, lioache tse bohlale li ka aroloa ka lioache tsa bophelo bo botle le lipapali, hammoho le lioache tse bohlale tse felletseng.Empa tsena kaofela ke li-subcategories tse hlahileng lilemong tsa morao tjena.Qalong, lioache tse bohlale e ne e le "lioache tsa elektroniki" kapa "lioache tsa dijithale" tse sebelisang theknoloji ea komporo.
Nalane e khutlela morao ho 1972 ha Seiko oa Japane le Hamilton Watch Company ea United States ba ne ba theha theknoloji ea k'homphieutha ea letsoho 'me ba lokolla oache ea pele ea pele ea digital, Pulsar, e neng e rekoa ka $2,100.Ho tloha ka nako eo, lioache tsa dijithale li 'nile tsa tsoela pele ho ntlafatsa le ho fetoha li-smartwatches,' me qetellong li kene 'marakeng oa bareki ka kakaretso ho pota 2015 ka ho kenngoa ha lihlahisoa tse tloaelehileng tse kang Apple, Huawei le Xiaomi.
Mme ho fihlela kajeno, ho ntse ho na le lihlahisoa tse ncha tse kenang tlholisanong 'marakeng oa smartwatch.Hobane ha e bapisoa le 'maraka oa li-smartphone tse tletseng,' maraka o bohlale o ka roaloang o ntse o na le bokhoni bo boholo.Theknoloji e amanang le Smartwatch, le eona, e bile le liphetoho tse kholo nakong ea lilemo tse leshome.
Nka mohlala oa Apple Watch.
Ka 2015, letoto la pele la 0 le ileng la rekisoa, le hoja le ne le khona ho lekanya lebelo la pelo le ho hokahanya le Wi-Fi, le ne le itšetlehile haholo ka fono.E bile lilemong tse latelang feela moo GPS e ikemetseng, ho sesa ho se nang metsi, koetliso ea ho phefumoloha, ECG, tekanyo ea oksijene ea mali, ho rekota boroko, ho utloa mocheso oa 'mele le mesebetsi e meng ea lipapali le ho shebella bophelo bo botle e ile ea eketsoa' me butle-butle ea ikemela ka fono.
'Me lilemong tsa morao tjena, ka kenyelletso ea thuso ea tšohanyetso ea SOS le ho lemoha likotsi tsa koloi, mesebetsi ea sehlopha sa polokeho mohlomong e tla fetoha mokhoa o moholo nakong e tlang ea lintlafatso tsa smartwatch.
Hoa thahasellisa hore ha moloko oa pele oa Apple o ne o hlahisoa, Apple e ne e hlahisitse Khatiso ea Apple Watch e theko e fetang $12,000, e batla ho e etsa sehlahisoa sa mabothobotho se tšoanang le lioache tsa setso.Letoto la Likhatiso le ile la hlakoloa selemong se latelang.
Batho ba reka li-smartwatches life?
Mabapi le thekiso feela, Apple le Huawei hajoale ke phoso e kaholimo ho 'maraka oa smartwatch oa batho ba baholo,' me thekiso ea bona ho Tmall e feta makhetlo a 10 ho feta Xiaomi le OPPO, ba maemong a boraro le a bone.Xiaomi le OPPO ha ba na tlhokomeliso e eketsehileng ka lebaka la ho kena ha bona ka morao ho nako (ba hlahisa li-smartwatches tsa bona tsa pele ka 2019 le 2020 ka ho latellana), e amang thekiso ho isa bohōleng bo itseng.
Xiaomi ha e le hantle ke e 'ngoe ea lihlahisoa tsa bo-pula-maliboho karolong e ka roaloang, e lokollang sefaha sa eona sa pele sa Xiaomi mathoasong a 2014. Ho ea ka International Data Corporation (IDC), Xiaomi o fihletse thepa ea thepa e ka romelloang ea limilione tse 100 ka 2019 feela, ka letsoho le ka roaloang - e leng serethe sa Xiaomi - ho nka mokitlane.Empa Xiaomi o ile a tsepamisa maikutlo holim'a serethe, a tsetela feela ho Huami Technology (moetsi oa Amazfit ea kajeno) ka 2014, 'me ha aa ka a hlahisa lets'oao le bohlale leo e neng e le la Xiaomi ka botlalo.E bile lilemong tsa morao tjena moo ho theoha ha thekiso ea lipetja tse bohlale ho ileng ha qobella Xiaomi ho kenela peiso ea 'maraka oa smartwatch.
Mmaraka oa hajoale oa li-smartwatch ha o khethoe hakaalo ho feta oa liselefouno, empa tlholisano e fapaneng lipakeng tsa mefuta e fapaneng e ntse e tsoela pele.
Li-brand tse hlano tse rekisoang ka ho fetisisa tsa li-smartwatch hajoale li na le mela e fapaneng ea lihlahisoa tlas'a tsona, e shebaneng le litlhoko tsa batho ba fapaneng.Nka Apple e le mohlala, Apple Watch e ncha e lokollotsoeng ka Loetse selemong sena e na le letoto la lihlooho tse tharo: SE (mohlala o bolokang chelete e ngata), S8 (bohle bo tloaelehileng), le Ultra (setsebi sa kantle).
Empa mofuta o mong le o mong o na le monyetla o fapaneng oa tlholisano.Ka mohlala, selemong sena Apple e ile ea leka ho kena tšimong ea lioache tsa litsebi tsa ka ntle ka Ultra, empa ha ea ka ea amoheloa hantle ke batho ba bangata.Hobane Garmin, mofuta o qalileng ka GPS, o na le molemo oa tlhaho karolong ena.
Oache e bohlale ea Garmin e na le likarolo tsa lipapali tsa lebala la maemo a holimo tse kang ho tjhaja letsatsi, boemo bo nepahetseng haholo, mabone a LED a khanyang haholo, ho ikamahanya le mocheso le ho ikamahanya le maemo a holimo.Ha ho bapisoa, Apple Watch, e ntseng e hloka ho qosoa hang ka letsatsi le halofo esita le ka mor'a ho ntlafatsa (betri ea Ultra e nka lihora tse 36), ke "khoho" e ngata haholo.
Phihlelo ea bophelo ba betri ea Apple Watch ea "letsatsi le le leng" e 'nile ea nyatsuoa ka nako e telele.Lihlahisoa tsa malapeng, ebang ke Huawei, OPPO kapa Xiaomi, li phahametse Apple haholo tabeng ena.Tlas'a ts'ebeliso e tloaelehileng, bophelo ba betri ea Huawei GT3 ke matsatsi a 14, Xiaomi Watch S1 ke matsatsi a 12, 'me OPPO Watch 3 e ka fihla matsatsi a 10.Ha ho bapisoa le Huawei, OPPO le Xiaomi li theko e tlase haholo.
Leha palo ea 'maraka oa lioache tsa bana e le nyane ha e bapisoa le lioache tsa batho ba baholo, e boetse e nka karolo e kholo ea karolo ea 'maraka.Ho latela tlhaiso-leseling ea indasteri ea IDC, thomello ea li-smartwatches tsa bana naheng ea China e tla ba likotoana tse ka bang limilione tse 15.82 ka 2020, e leng karolo ea 38.10% ea kakaretso ea karolo ea mmaraka ea li-smartwatches.
Hajoale, mofuta o monyane oa mofuta oa BBK Little Genius o maemong a etelletseng pele indastering ka lebaka la ho kena ha eona pele, mme thekiso ea eona ho Tmall e feta habeli ea Huawei, e maemong a bobeli.Ho latela lintlha tse lebelletsoeng, Little Genius hajoale o nka karolo e fetang 30% ea li-smartwatches tsa bana, e ka bapisoang le karolo ea mmaraka ea Apple lioacheng tsa batho ba baholo.
Ke hobane'ng ha batho ba reka lioache tse bohlale?
Ho rekota lipapali ke lebaka la bohlokoahali la hore bareki ba reke li-smartwatches, ka 67.9% ea basebelisi ba hlahlobiloeng ba bonts'ang tlhoko ena.Ho rekota ha motho a robetse, ho lekola bophelo bo botle, le ho beha GPS boemo le tsona ke merero eo bareki ba fetang halofo ba rekang li-smartwatches.
Xiaoming (lebitso la maiketsetso), ea rekileng Apple Watch Series 7 likhoeling tse tšeletseng tse fetileng, o ile a fumana smartwatch ka sepheo sa ho lekola boemo ba bophelo ba hae letsatsi le letsatsi le ho khothaletsa boikoetliso bo betere.Likhoeli tse tšeletseng hamorao, o ikutloa hore mekhoa ea hae ea letsatsi le letsatsi e hlile e fetohile.
"Nka etsa eng kapa eng ho koala selikalikoe sa (index ea bophelo bo botle), ke tla ema ho feta 'me ke tsamaee haholoanyane bophelong ba ka ba letsatsi le letsatsi,' me joale ke tla theoha seteisheneng se tsamaeang ka tlas'a lefatše pele ke khutlela hae, kahoo ke tla tsamaea lik'hilomithara tse 1.5 ho feta. e tloaelehileng 'me e ja lik'hilojule tse ka bang 80."
Ha e le hantle, "bophelo bo botle", "positioning" le "lipapali" ka sebele ke mesebetsi e sebelisoang ka ho fetisisa ke basebelisi ba smartwatch.61.1% ea ba arabelitsoeng ba itse hangata ba sebelisa ts'ebetso ea ho lekola bophelo bo botle ba oache, athe ba fetang halofo ba boletse hore hangata ba sebelisa ts'ebetso ea GPS ea boemo le ho rekota lipapali.
Mesebetsi e ka etsoang ke smartphone ka boeona, e kang "fono", "WeChat" le "molaetsa", ha e sebelisoe hangata ke li-smartwatches: feela 32.1%, 25.6%, 25.6% le 25.5% ka ho latellana.32.1%, 25.6%, le 10.10% ea ba arabelitsoeng ba itse hangata ba tla sebelisa mesebetsi ena lioacheng tsa bona tse bohlale.
Ho Xiaohongshu, ntle le likhothaletso le litlhahlobo tsa mofuta, ts'ebeliso e sebetsang le moralo oa ponahalo ke lintlha tseo ho buisanoang ka tsona haholo tsa lintlha tse amanang le smartwatch.
Tlhokahalo ea batho ea boleng ba sefahleho sa smartwatch ha e tlase ho ts'ebeliso ea eona ea ts'ebetso.Ha e le hantle, mohloli oa lisebelisoa tse bohlale tse apereng ke ho "apesoa" 'meleng' me e be karolo ea setšoantšo sa botho.Ka hona, puisanong e mabapi le lioache tse bohlale, mahlaodi a kang "chebahalo e ntle", "e ntle", "e tsoetseng pele" le "ea tiea" hangata a sebelisoa ho hlalosa liaparo.Mahlaodi ao hangata a sebediswang ho hlalosa moaparo le ona a hlaha kgafetsa.
Mabapi le ts'ebeliso ea ts'ebetso, ntle le lipapali le bophelo bo botle, "ho ithuta," "tefo," "social" le "papali" le tsona Ena ke mesebetsi eo batho ba tla e ela hloko ha ba khetha smartwatch.
Xiao Ming, mosebelisi e mocha oa li-smartwatch, o itse hangata o sebelisa Apple Watch ho "qothisana lehlokoa le ba bang le ho eketsa metsoalle" ho tsoela pele ho itšusumelletsa ho khomarela lipapali le ho boloka boitsebiso bo botle ba 'mele ka mokhoa oa tšebelisano ea sechaba.
Ho phaella mesebetsing ena e batlang e sebetsa, li-smartwatches li boetse li na le tsebo e nyenyane e makatsang le e bonahalang e se na thuso e batloang ke bacha ba bang.
Ha lihlahisoa li ntse li tsoela pele ho eketsa sebaka sa ho daela lilemong tsa morao tjena (Apple Watch e fetohile ho tloha ho mofuta oa 38mm oa moloko oa pele ho ea ho daela ea 49mm letotong le lecha la Ultra la selemo sena, le hola ka hoo e ka bang 30%), likarolo tse ling lia khoneha.
Nako ea poso: Feb-10-2023
